Mission Brunch Tour

French Toast, Sliders, Coffee and Mimosas

The Mission Brunch Tour is the first and only tour of its kind! Brunch is San Francisco’s unofficial meal, beloved by locals and a must-do for visitors. With that in mind, we’ve made a tour to make any day of the week feel like Saturday morning, visiting some of the best brunch places in the Mission District!

In 2.5 hours, you’ll visit 7 food stops, from a hip new Cuban lunch counter to a 1970’s-inspired diner, an acclaimed coffee roaster, an organic ice creamery, frutería and street art-focused cafe.

You’ll eat so much good food (see the whole list below), and learn how the Mission’s food culture has emerged, and where it’s headed.

More than just a chance to skip lines, you’ll leave with both a full stomach, and an understanding the foods we eat, the people who make it all possible, and the history of these establishments.

Vegetarian version available–please specify when booking. No gluten-free option currently.

What We Eat

  • Start with coffee from one of the “best new roasters in America”
  • Donut holes from a mom-and-pop donut shop
  • Tour-exclusive breakfast slider sandwich, tater tots, and optional Napa greyhound cocktail at an artisanal burger spot
  • Get the freshly baked bean and cheese empanada with side of coconut slaw from an Instagrammable new Cuban lunch counter, with optional guava mimosa
  • Do an artisan ice cream tasting and get a cone at a socially-minded creamery
  • Skip the queue at a tiny breakfast spot for their “chopped” French toast bites
  • Fresh-cut Mexican fruit from a local market
  • Conclude with a CBD-infused kombucha at a street-art focused cafe

Mission Brunch Tour Details

  • Tours start at 11:15am – Please arrive 5-10 minutes early to meet your guide, and get to know the rest of the group while munching on donut holes and sipping artisan coffee.
  • Tour Duration – The tour is 2.5 hours. Total walking distance is about 1 mile at a leisurely pace on a flat route. We can accommodate wheelchairs, but no service animals.
  • Professional Guide – You will be led by one of our incredible guide Arturo, a local activist and arts curator, who works closely with the Mission community. Read his 5 star reviews on Yelp, Google and TripAdvisor 🙂
  • Skip the Lines – We have partnerships with our favorite places, so you’ll be able to get seated immediately, cut any queues, and be eating and drinking in style!
  • Tour-Exclusive Treats – You’ll get to try off-menu foods that you wouldn’t be able to get otherwise, with our partners preparing things just for the tour.
  • Instagram-Worthy Stops – Some of our photo-worthy stops include: Media Noche’s counters and tiles, Carlos Santana mural, WesBurger’s 1970’s kitschy diner interior, saffron ice cream cones, French toast bites, and a cute coffee roaster

Booking Details

  • Meets near Mission and 18th St – Exact location and directions will be provided to you upon confirmation of your booking.
  • Reservations are required – Must book online – Guarantee yourself a spot by booking online today. We are not able to accommodate walk ups.
  • Tickets – $59

Saturdays at 11am

Book Now

Mission Brunch Tour Highlights
  • Snacks and drinks from 8 different Mission locations
  • See some of the most famous murals in the Mission
  • Meet the owners and chefs running these spots
  • Get insider’s tips from a Mission local

Your Guides

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Ready to experience the real story of San Francisco city today? Join our free, daily guided walking tours. Find our yellow Wild SF flag at Powell & Market St (near the cable car turnaround)!

Inspired by the free tours of Europe, this is a city overview, really fun walking tour, meet-up and trip planning, all in one! The tour starts at Powell and Market (right where the cable car line ends), and ends at the Transamerica Pyramid.

We’ll visit Chinatown, Downtown, Union Square and the Financial District, and give plenty of ideas of other spots to visit while you’re in San Francisco.

Book now to guarantee yourself a spot!

When? Every day at 10 AM
Where? Powell and Market (at the cable cars)

Look for our yellow Wild SF flag!

What We See:


More than a city tour, this is a chance to get to know the real San Francisco with a guide who’s like a local friend. Starting from the cable car stop on Market Street, we’ll head up Powell Street, learning about those who have inhabited this land, from the indigenous Native Americans to Spanish colonizers, Mexican rule, and finally the Gold Rush settlers who helped turn this into “America.”

Union Square

In Union Square, hear how this busy shopping district once stood against slavery and helped win the Civil War, and see the monument whose model coined the term “sugar daddy.” Down Maiden Lane, visit San Francisco’s former Red Light District and hear about early women’s history in Gold Rush-era San Francisco, and how women-owned brothels were a respectable source of employment for single women.

Visit Lotta’s Fountain on Market Street, one of the most significant sites following the Great Earthquake and Fire of 1906, where famed opera singer Luisa Tetrazzini gave an inspiring performance that marked the triumphant rebirth of San Francisco.

We’ll stop to talk about one of the city’s most important and sensitive topics today, which is homelessness. We are one of the only tour companies in town who take time to address to this nuanced issue, sharing statistics and policy initiatives that illuminate causes of chronic houselessness, what the city is doing, and how we can best help.


Next is Chinatown, where we travel down the neighborhood’s principle street, Grant Avenue. You’ll be transported to a district seemingly out of time and place. See the neighborhood’s defining architecture, a thoroughly inauthentic Chinese style that was fabricated by quick-thinking community leaders as a response to the city’s racist plans to relocate Chinatown after the Great Earthquake.

See Portsmouth Square, known today as “Chinatown’s living room,” where elderly residents gather for card games, music and community.

Transamerica Pyramid

Finally, we’ll end underneath the Transamerica Pyramid, which was built atop old buried ships, redwoods and mud pushed in after the Gold Rush. This iconic skyscraper was initially hated by residents (sort of like the Eiffel Tower was), prompting protests and anti-development legislation. It’s aged well, and is now our beloved high-rise that sits at the foot of North Beach, our Little Italy.

Designed with backpackers and solo travelers in mind, we promise you’ll make new friends and see some of our favorite secret spots in of San Francisco.

Free SF Tour

Why Wild SF Tours?

In 2012, our founders Wes and J. Jo were backpacking in Europe and Mexico. They got bored of tours that were just dry history lessons, and came back to San Francisco determined to start the city’s first alternative free tour company (like the ones in Europe, and now across the world!). They did, and it became an overnight success, eventually peaking as the #1 attraction in San Francisco on TripAdvisor. That was a stressful time.

Today, every tour guide at Wild SF Tours is an artist and creative: we’re all young musicians, filmmakers, actors, drag queens, stand-up comics and costumers who are chasing our dreams.

On our tours, we talk about architecture, underground history, heroes and villains, city development, plus forgotten pioneers, groundbreaking policies, and practical advice like how to use public transit and ride the cable cars, where to find cool bars and cheap restaurants, and so much more.

How does a free tour work?

This model was pioneered by Sandeman’s New Europe tours. (If you haven’t taken their tours, do it! They’re in most major European cities now.) The idea is that everyone deserves to see San Francisco, and to have an amazing experience learning why we love this place so much.

So, the tour is “pay-what-you-wish,” and you just tip your guide whatever the tour was worth to you.

If you didn’t like the tour at all, you can walk away!

Buuuuuut, we’re pretty sure you’ll have a great time, make new friends, connect with your guide, and fall in love with San Francisco too 😉